Wednesday, September 26, 2007

New TV contract

Sm-Liiga has signed a new contract settling TV broadcast rights from 2008-2013. The new deal is almost business as usual, but Nelonen will get a 'game of the month' to show live. This is an excellent idea, giving broader exposure but retaining the lucrative Canal+ money for the Tuesday and Thursday matches.

It breaks down like this:


Tuesday and Thursday matches in the regular season
Exclusive rights to the first round of the play-offs
Dual rights to the semi-finals with Nelonen


Game of the month on a Saturday at 5pm
Joint rights to the semi-finals
Exclusive rights to the finals

This deal will begin from next season, so it does not affect the 2007-08 campaign.

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